Last edited by Douzshura
Sunday, July 12, 2020 | History

5 edition of Marketing of High-Technology Products and Innovations (2nd Edition) found in the catalog.

Marketing of High-Technology Products and Innovations (2nd Edition)

by Jakki Mohr

  • 193 Want to read
  • 38 Currently reading

Published by Prentice Hall .
Written in English

    Subjects:
  • Sales & marketing,
  • Technology & Industrial Arts,
  • High technology industries,
  • Marketing Management,
  • Product Management,
  • Business & Economics,
  • Textbooks,
  • Business/Economics,
  • Marketing,
  • Engineering - General,
  • Marketing - General,
  • Business & Economics / Marketing / General,
  • E-Commerce - Internet Marketing

  • The Physical Object
    FormatHardcover
    Number of Pages480
    ID Numbers
    Open LibraryOL9290837M
    ISBN 100131411683
    ISBN 109780131411685

    Posted in | Comments Off on Partnerships, Alliances, and Customer Relationships--> Chapter 5 – Partnerships, Alliances, and Customer Relationships. Chapter Features. The chapter includes a wide variety of high-tech examples to support the chapter content, including. Types of Innovation 24 The Contingency Model for High-Tech Marketing 31 Framework for High-Technology Marketing Decisions 33 Summary 34 Glossary 35 Appendix 1.A High-Technology Industry Classifications 41 Appendix 1.B Outline for a Marketing Plan 43 CHAPTER 2 Strategic Market Planning in High-Tech Firms

    Read an Excerpt. With this revised edition of the Marketing of High-Technology Products and Innovations, we invite you to consider the following ways in which the last three years have witnessed enormous changes in the technology arena. The economy has gone from one that characterized technology as a panacea, the driver of the economic engine, to a major source of the economic Price: $ By reading Marketing Of High-Technology Products And Innovations (3rd Edition), By Jakki J. Mohr, Sanjit Sengupta, Stanley Slater, you could open up the new globe as well as get the power from the world. Every little thing can be gained with guide Marketing Of High-Technology Products And Innovations (3rd Edition), By Jakki J. Mohr, Sanjit.

    Marketing of High-Technology Products and Innovations Marketing of High-Technology Products and Innovations. by Stanley J Slater. As a university teacher, I use this book as the guide textbook of my Marketing of Technology courses. I have the three editions, each one covers much more material than the previous one. 4/5. Get this from a library! Marketing of high-technology products and innovations. [Jakki J Mohr; Sanjit Sengupta; Stanley F Slater] -- "This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose. Readers will learn best-practices high-technology marketing -.


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Marketing of High-Technology Products and Innovations (2nd Edition) by Jakki Mohr Download PDF EPUB FB2

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business by: Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices/5(26). Marketing Of High Technology Products And Innovations.

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment/5.

MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to 5/5(2). MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.

Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology 4/5(4). Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business : On-line Supplement. Posted in | Comments Off on The Book--> BOOK OVERVIEW.

CHAPTER 1 Introduction to the World of High-Technology Marketing. CHAPTER 2 Strategic Market Planning in High-Tech Firms. CHAPTER 3 Culture and Climate Considerations for High-Tech Companies. CHAPTER 4 Market Orientation and Cross-Functional (Marketing–R&D) Interaction.

CHAPTER 5 Partnerships, Alliances, and Customer. Marketing High Technology Products and Innovations. Book January Marketing of High-Technology. Products and Innovations.

The Marketing of High-Technology Products and Services: Implications for Curriculum Content and Design Article (PDF Available) in Journal of Marketing Education 22(3) December with. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices/5(21). Facts is your complete guide to Marketing of High-Technology Products and Innovations.

In this book, you will learn topics such as Culture and Climate Considerations for High-Tech Companies, Market Orientation and Cross-Functional Interaction, Partnerships, Alliances, and Customer Relationships, and Marketing Research in High-Tech Markets plus much : CTI Reviews.

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices/5(19).

High-technology products are introduced in turbulent, chaotic environments where the odds of success are often low. As a result, the marketing strategies for Marketing strategies for high technology innovations in industries such as biotechnology, consumer electronics, telecommunications, computers.

Marketing of High-Technology Products and Innovations. Expertly curated help for Marketing of High-Technology Products and Innovations.

Plus easy-to-understand solutions written by experts for thousands of other textbooks. *You will get your 1st month of Bartleby for FREE when you bundle with these textbooks where solutions are availableBook Edition: 3rd MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique.

Marketing of High-Technology Products and Innovations Mohr Sengupta Slater Third Edition: Pearson New International Edition by Mohr; Sengupta; Slater and a great selection of related books, art and collectibles available now at Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.—3rd ed.

Includes bibliographical references and index. ISBN (casebound) ISBN (casebound) 1. High technology industries—Marketing. Sengupta, Sanjit. Slater, Stanley F. III. Title. HC Marketing high-technology products and innovations is not the same as marketing more traditional products and services.

High-technology products and services are introduced in turbulent, chaotic environments. Customers experience fear, uncertainty, and doubt; the competitive environment is highly volatile; the velocity of change is hard to predict/5(21).

Marketing of High-Technology Products and Innovations. New co-authors: Sanjit Sengupta, San Francisco State University, a specialist in executive education for high-tech companies and e-businesses; Stan Slater, Colorado State University, an expert in strategy and marketing orientation.

Focus on today's high-tech environment - Chapters have been re-focused on cutting-edge issues: Examples:Availability: This item has been replaced by Marketing of.

Innovation type 2 Product innovations: New products that offer improvements in functional characteristics, technical abilities, ease of use, or other dimensions; embodied in the outputs of an organization– its goods and services sold on the market (which could be.

Jakki Mohr (Ph.D.University of Wisconsin-Madison) is a professor of marketing and the Ron and Judy Paige Faculty Fellow at the School of Business Administration, University of Montana. She is the author of the book, “Marketing of High-Technology Products and Innovations Cited by: Strategic Marketing for High Technology Products Book Summary: In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch.

Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique.